If you are starting an online venture, there are some legal aspects that you should take into your store or business. It is very important to understand with all of the laws, so today we are going to told you some legal tips so that you can do it for yourself as a shop owner:
1. Register your brand
The brand is the name of your business and with which you are going to market your products and services in the market. With registration, you can not only prevent third parties from using it, but you will be legally protecting the work and money invested in your business at all times.
Ideally, have your own production content to promote your products or services, but if this is not possible, make sure you have the authorization to publish and share other people’s content on the internet. The authorization must be express and must contemplate all possible use.
If you need to use images, you can opt for a free photo bank.
3. Take care of your customers
The rights of consumers are also valid on the internet. Make sure that the following aspects are clearly established in your virtual store:
- Terms of sale.
- Delivery times.
- Payment methods.
- Shipping methods.
In addition, it is important to have a return and exchange policy.
4. Have clear rules
If you have a web page, make available to your current and potential clients the Terms and Conditions, Privacy Policies, Intellectual Property Policies, and cookies.
These documents establish the rules of the game for your online business. Do not overlook them, they are very important for the image of your business.
5. Do email marketing wisely
By the Law on Protection of Personal Data, you must have the express consent of each person to whom we send an email promoting our products or services.
Take advantage of trade shows, showrooms, and networking events to create a thorough database. In addition to complying with the law, it will also help you to know your audience and make more effective business decisions.
Hope these legal tips will help you to start an online store.